YOUR ADVANTAGE

At F&I Marketing, we provide you a competitive advantage in marketing your product to the retailer and ultimately, the customer. Our objective is to provide “complete” two-way customer service to both our principles and customers.  In doing this, we focus on three key business practices: Operations management, communication, and analysis and recommendation. The following is a list of the key functions we perform on behalf of our principles.

OPERATIONS MANAGEMENT
— Vendor/Item setup
— Processing of orders
— Verification of order quantities, specifications, pricing, instructions, etc
— Invoice discrepancies
— Deal tracking and deduction reconciliation
— Coordination of samples
— Monitoring sales, inventories, promotional and basic demands
— Monitoring of deliveries relative to: on time, fill rate, service level
— Managing Certificate of Insurance requirements
— All other necessary and legal documentation

COMMUNICATION
— Timely communication with principle and retailer
— Maintenance of both horizontal and vertical communication lines
— Communication with accounting
— Direct relationships with all distribution centers
— Sharing news and developments between principle and retailer
— Monthly advice/reconciliation on deal notifications, deductions, credit memos

Analysis and Recommendations
— Reporting and scrutiny of sales, scanning, product flow
— Analysis by division, by brand, by size, by fragrance, etc.
— Application of syndicated data
— Investigation of promotion lift/effectiveness
— Analysis of ads and promotions at Walgreens and other retailers
— Provide retail audits of the retailer and its competitors
— Planogram analysis including SKU effectiveness
— Forecasting basic demand and demand by promotion
— Analysis of deal effectiveness and program recommendations
— New program and item presentations